Crashed Ice must be a great marketing event for Red Bull. Why else would the energy-drink company also known for its amped-up athletic events be staging the event this weekend in St. Paul for the fifth year?
But the spectacle of athletes hurling themselves down a 360-meter ice-covered ramp starting on the steps of the Cathedral of St. Paul is also a good opportunity for the church, although the church calls it evangelizing, not marketing.
The doors of the Cathedral are open during the extreme sports event that is expected to draw as many as 100,000 spectators. Anyone is welcome to come in to warm up and take a look at the historic 100-year old building.
Members of the Cathedral Young Adults organization likely will be waiting inside offering to give a tour or handing out postcards featuring an image of the Cathedral and the Crashed Ice track and a quote by Archbishop John Ireland: “There should be no one who, entering the Cathedral, is not able to say — it is mine.”
On the back side of the postcard, Mass and confession times are listed.
“This Cathedral was built for all,” said Father John Ubel, the Cathedral rector. “I think it’s important that we reach out to the larger community.”
According to the Cathedral, hundreds come inside each year during Crashed Ice. The church welcomes everyone, regardless of their faith tradition.